When someone searches for “skin clinic near me” or “acne treatment in [your city],” Google often shows a map with top-rated clinics. That map is powered by Google My Business (now called Google Business Profile).
If your clinic isn’t fully optimised on Google Business, you’re losing local patients to competitors who are.
This blog will walk you through how to optimize your Google My Business profile for a skin clinic, step-by-step, to increase visibility, clicks, and appointments in 2025.
1. Claim & Verify Your Google Business Profile
If you haven’t already, claim your profile via Google Business Profile Manager. Verify your clinic by postcard, phone, or email, depending on Google’s method.
Once verified, you can manage your profile and begin optimisation.
2. Use Accurate NAP (Name, Address, Phone)
Ensure your clinic’s Name, Address, and Phone number (NAP) is 100% consistent across:
- Your website
- Google Business Profile
- Social media
- Directories (Yell, Treatwell, etc.)
Inconsistencies confuse Google and can hurt local rankings.
3. Choose the Right Categories
Your primary category should reflect your core service:
✅ “Skin Care Clinic”
✅ “Dermatologist”
✅ “Medical Spa”
You can also add secondary categories like:
- “Laser Hair Removal Service”
- “Cosmetic Dermatology Clinic”
- “Acne Treatment Centre”
Avoid irrelevant categories that dilute your clinic’s focus.
4. Write a Keyword-Rich Business Description
You have 750 characters to describe your clinic. Use this space to:
- Mention your core services (e.g. acne treatment, skin rejuvenation, chemical peels)
- Add location references (e.g. “in Harley Street, London” or “serving Glasgow city centre”)
- Use natural keywords that patients search
📝 Example:
“Glow Aesthetics is a Harley Street-based skin clinic offering acne scar treatment, chemical peels, skin rejuvenation, and anti-ageing facials in central London.”
5. Add All Services & Treatments
List every service you offer under “Services”:
- Acne Treatment
- Pigmentation Removal
- Chemical Peels
- Laser Skin Rejuvenation
- Skin Tag or Mole Removal
- Anti-Ageing Treatments
This helps your profile show for specific treatment searches.
6. Upload High-Quality Photos & Videos
Patients want to see your clinic before visiting. Add:
- Clinic exterior and interior photos
- Team photos with uniforms or credentials
- Treatment room visuals
- Before/after results (with patient consent)
- Short videos explaining procedures
📸 Tip: Geotag your photos before uploading for local SEO impact.
7. Enable Messaging & Booking
Turn on the messaging feature to allow direct patient inquiries via Google. If you use a booking platform (like Fresha or Treatwell), connect it to your profile.
The easier you make it to book, the more inquiries you’ll get.
8. Collect & Respond to Reviews
Reviews are crucial for trust and local rankings.
✅ Ask every satisfied client to leave a Google review
✅ Include a review link in your WhatsApp or email
✅ Reply to all reviews – both good and bad – professionally📈 Tip: Reviews with keywords like “chemical peel in Manchester” or “best acne clinic in Birmingham” help SEO.
9. Post Weekly Updates
Use the “Posts” section to share:
- Offers or discounts
- New treatments
- Skin care tips
- Client testimonials
- Seasonal packages
This shows Google your clinic is active and engaged – boosting rankings.
10. Track Performance with Insights
Check your Google Business Insights monthly to view:
- How many people found you via search or maps
- What keywords they used
- How many called, clicked, or messaged
Use this data to adjust your SEO and service targeting strategy.
Bonus Tip: Combine GMB with Local SEO Strategy
While your Google profile helps with visibility, combining it with a solid local SEO plan can drive even more results.
As one of the most trusted SEO consultants in London, I recommend also:
- Creating city-specific landing pages
- Embedding your Google Map on your contact page
- Acquiring local backlinks from directories, blogs, and news sources
For example, pairing this guide with resources like the Top 10 SEO Tips for Dermatologists in the UK can help you build a well-rounded, search-optimized presence that dominates both local maps and organic listings.
Final Thoughts
In today’s digital landscape, your Google My Business profile is your clinic’s first impression. When optimised correctly, it can drive dozens of new bookings each month without spending on ads.If you’re unsure where to begin or want expert help, work with a trusted SEO expert UK skin clinics rely on.
Need Help with Google Business Profile or SEO?
📧 info@gautamseo.com
📞 +91 8928561881
🌐 www.gautamseo.com
✅ Ask for a Free GMB Audit
✅ Affordable Local SEO Packages for Clinics
✅ 15+ Years of SEO Experience in the UK Market
